Hi, my name is Edwina. 
I am a User Experience and Service Designer from Ireland. I have worked in agencies and studios in London, Dublin and Berlin. I'm currently completing my Masters in Digital Experience Design at Hyper Island.


I have over ten years experience in a range of design disciplines. I began my career making models, sets and props for theatre and architecture. I have worked for the last five years as an Art Director and Designer in advertising. In my last role, I was the Lead Art Director on the Vodafone and Guinness accounts. During my time as a designer, I clocked up air miles, working for international clients in London, Dublin and Berlin.

I am at my best designing viable products and services for human needs, through user research and iterative prototyping. I am at my happiest creating visual concepts and engaging stories in various mediums. And always with play in mind.


User Experience 
Product Design
Service Design
Art Direction & Design
Business Strategy
Model Making  
Design Research


Art Director & Designer
Target McConnells, Dublin
Heimat Werbeagentur, Berlin
Boy and Girls, Dublin
Junior Art Director 
Chemistry, Dublin
Art Direction Intern
Publicis QMP, Dublin
Prop Maker, Model Maker & Scenic Artist
London, Dublin, Newcastle and Belfast


MA Digital Experience Design
(To Present) Hyper Island
Professional Diploma Creative Advertising
(1st Class Honours) Dublin Institute Technology
BA (Hons) Model Making and Design  
(1st Class Honours) Sunderland University



An Post Smart Marketing Awards 2014
1 x Silver IAPI Census 2014
An Post Smart Marketing Awards 2013
3 x Gold GUINNESSPlus App
1 x Gold Guinness Storehouse Ambassador Programme
1 x Bronze IAPI Census 2013
D&AD Advertising Workshops 2009
IAPI’s Creative Student of the Year 2008
ICAD’s Upstarts Programme 2008


Vodafone, MINI, BMW, Adidas (UK & DE), Cadbury’s, Disney, BBC, TG4 (Irish Language Channel), IAPI (Institute of Advertising Practitioners in Ireland), Unilever, Tic Tac (DE), Volkswagen, Dulux, Meteor (Telecommunications), eircom (Telecommunications), Irish Examiner (Newspaper), Dublin Airport Authority, Red Bull, Vans.