Hi, I’m Edwina.I’m a Senior Product Designer for complex, regulated industries.
I design data-heavy internal tools, B2B platforms and public services. I turn dense data and tricky rules into products people can use first time. Accessibility is built into everything I design. Ten years at the BBC, Intuit Credit Karma and Dojo.
Selected work
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BBC Weather Increasing signed-in users by 25% through an app redesign Read case study
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BBC Systems and Service Design Co-designing how BBC Radio commissions new ideas Read case study
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Intuit Credit Karma Turning credit-score confusion into actionable next steps for Canadian members Read case study
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Intuit Credit Karma Turning a new FCA regulation into product action in six weeks Read case study
More work
BBC Weather44 weather states in six weeks on £20k, built from 41 reusable layersRead case study
DojoDesigning a faster path to card payments for automotive partnersComing soon